Objectives of the Program:

The Postgraduate programs of the department have been designed to provide the students with a broad and solid basis for acquisition of knowledge and skills in the general principles and practical vocational applications of Marketing. Further and specific objectives of the program are to:

1.   Equip the students with essential and analytical skills needed for the solution of management problems.

2.   Build on the foundation earlier laid at the undergraduate level of the Marketing program.

3.   Equip the students with essential theoretical and practical knowledge and skills needed for research and development in the field of Marketing, and to empower such students with the needed requirements to offer services in teaching, research and leadership.

4.   Help to provide an academic avenue for the enrichment of the Marketing program at the undergraduate level.

ADMISSION REQUIREMENTS

Candidates for admission into the M.Sc. (Marketing) degree programme of the Department of

Business Administration & Marketing should have:

A Bachelor’s Degree (Marketing or other relevant programs) of Babcock University or any other University or Institution of higher learning approved by the Senate of Babcock University (with Second class lower and above).

Matured candidates with upward of 5 years work experience (who possess PGD in

Management in addition to the required B.Sc. in approved program are eligible to apply.

Candidates may be required to write and pass a qualifying examination before admission. The qualifying examination may be in a written form, and may comprise of questions in English Language, and general management at the final year B.Sc. standard. The admission requirements into the undergraduate programmes of the Department also apply.

MASTER OF SCIENCE (M.Sc.) MARKETING COURSES

NB: Candidates in consultation with the Course Coordinator and the HOD are to choose one (1) specialization course each in the first and second semesters; two (2) in all.

SPECIALISATION ELECTIVES (3 Credits per Course)

Marketing Communications
MKTG 851 Integrated Marketing Communications
MKTG 841 Promotional Strategies
MKTG 861 Relationship Marketing

Strategic Marketing Management
MKTG 813 Strategic Marketing Management
MKTG 871 Brand Management and Strategy
MKTG 881 Services Marketing Strategy

Consumer Behaviour
MKTG 851 Integrated Marketing Communications
MKTG 832 Marketing Research
ACCT 811 Advanced Management Accounting

International Marketing
MKTG 801 International Marketing
MKTG 827 Digital Marketing Analytics
MKTG 829 Cross Cultural Buyer Behaviour

     
GRADUATION REQUIREMENTS
General Requirement Courses –    4 Credit Units
Core Courses                           -    30 Credit Units
Dissertation                              -    6 Credit Units
Elective Courses                      -    6 Credit Units
TOTAL                                   -   46 Credit Units

Course Duration
Regular: minimum of three (3) semesters and maximum of five (5) semesters.
Elongated: minimum of four (4) semesters and maximum of six (6) semesters.

Probation
Candidate scoring less than 3.00 CGPA at the end of any semester will be placed on probation for the next semester only.
Minimum CGPA for graduation: 3.00